Advertisers Need to Open Their Eyes to Women Over 50

You know what's kind of amusing to me about this article is that these marketers where a majority are under 40 and have no interest of selling to their parents.  Heres another post I curated on this subject. 

Women Over 50 Are Often Disregarded by Marketers. Here’s Why That Needs to End Now

Ad Week Patricia Lippe Davis

This demographic has more spending power than many realize. In the immortal words of Debbie Ocean (aka Sandra Bullock), “You would’ve loved it.” Marketers are especially adept at anticipating trends—or at least quickly catching up and cashing in before a wave passes us by...