The End of "Anti-Aging"???

Interesting. From this article it also seems the impetus was the get younger women to consume more products. Young women don’t need the “anti-aging” products - so let’s take the word out. But even if the removal of the “anti-aging” adjective was for more sales - the less “anti-aging” we see in our world the better. : )

The fall of “anti-aging” skin care

Vox | Cheryl Wischhover

Brands are still selling the idea of trying to look younger — they’ve just changed the vocabulary. “We’re not anti-aging.” his might seem like a revolutionary claim from Neutrogena, which put the tagline on its website alongside pictures of 41-year-old Kerry Washington…