Isabella Rossellini returns to Lancôme at 65

That this 'grey advertising' continues to boom' is super exciting.  Do we think this is the future?  It can't be a fad?  What do you think?  : )

Express  |  Jane Warren

FOR 14 years Italian actress Isabella Rossellini had been the face of Lancôme but in 1996 at the age of just 43 she was fired for being too old. And there her story might have ended, yet another celebrated beauty brought low by the march of time.

Remarkably, however, she was lured back to the company by new general manager Françoise Lehmann and this week the French skincare and cosmetics brand unveiled a campaign featuring its 65-year-old comeback girl.