How Allure Magazine's "Anti-Aging" Ban Is Doing One Year Later

Just a quick summary of the effects that Allure Magazine’s stand on banning of the term “anti-aging” had. I don’t want to be too cynical but.. an article I recently read talked about how some skin companies that were dropping the term “anti-aging” were doing this because they found that younger women weren’t buy their products since it said anti-aging. So they were losing a big market. Interesting right?

Editor’s Letter: The End of “Anti-Aging,” One Year Later

Allure | Michelle Lee

A little more than a year ago, we banned the term “anti-aging” from Allure’s vernacular. It got people talking. A lot. All around the world. It spawned many a think piece on aging and language and the language of aging.