Chico's Growing Into Age Positive
Well this is a lovely development. That a company exists in our time that actually is really authentic in it’s mission. Chico’s promotes age positivity and really means it. It seems that they’re not doing this to just seduce more sales but actually want to raise the consciousness.
Marketing Age Positivity With Chico's Head of Marketing
In a world where older women are often expected to look and act a certain way, Chico’s is spreading a message of age positivity. The clothing store recently launched a marketing campaign…